Novel Swimwear


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Find the swimsuits on their website here:

Novel Swimwear "Get it Girl" by Laura Rosenbaum | Spring/Summer 2016 Collection

We have taken it to ourselves to find the best of the best swim designers. We have done a lot of research on brands, their designers, creative team, visited trade-shows, photograph editorials, runways and more.

We remember Laura Rosenbaum back from a year ago checking her website, and not long ago we receive a press release from her marketing director. It's so exciting to know about her debut on a new swim line called: "Get it girl" for 2016 S/S.
The label shows colored prints and solids, simple and comfortable for swimming and surf. Owner/Designer Laura Rosenbaum describes her inspiration for Novel, “When I started to surf, none of my bikinis could keep up. I looked for sporty options, but all I found were super athletic swimsuits or bikinis that were too skimpy for rough-and-tumble fun. So, I created Novel to offer silhouettes specifically designed to provide the coverage you need to have fun in the water in playful prints and colors that are true to my illustration style.”

Below is the lookbook and intro video of her new label: enjoy!


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